Sunday, January 17, 2010
New look Rajadhani for Kerala
Rajdhani Express bound for Thiruvananthapuram now dons the colours of God’s Own Country. It has been painted in the beautiful colours of its beaches, backwaters and enchanting art forms. Kerala Tourism is hoping to catch the eyeballs of potential domestic tourists as the train snakes its way to Thiruvananthapuram and back.
The tourism officials hope to convert these eyeballs into footfalls. But the slogan ‘Go Kerala’ or ‘Chalo Kerala’ does not seem very original. Hoping to reach around 85,000 commuters who throng the platforms every day, the campaign will continue for the next six months while it journeys through Rajasthan, Gujarat, Maharashtra, Goa and Karnataka.
Domestic tourist arrivals to Kerala last year touched 75 lakh.